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Published on .

Quotesmith.com wows the cubicle crowd -- with this fellow, for example, uttering, "I'm hot for this" -- in a commercial that kicked off the site's $100 million marketing campaign Jan. 1 (see Breaking News on Page 24). Quotesmith provides free instant quotes from more than 300 insurance companies. BBDO, Chicago, created the :30, titled "Cool Site."
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