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Published on .

Yamaha Motor Corp. USA roars into the new year with a $6.3 million campaign for its 2000 lineup of motorcycles. One outdoor board (r.) features the revamped R1 sportbike, with the headline "Leaner." Marshall Advertising & Design, Newport Beach, Calif., created the advertising, which also will include print and TV. Copywriter: Roger Feldman. Art director: Eric Cweirtny.
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