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Ricola USA uses a peripatetic Matterhorn to herald the arrival of Herbal Health dietary supplements in a $10 million introductory campaign breaking in the first quarter. In the :30 from DKB & Partners, Morristown, N.J., the Alpine peak appears in a series of scenes-including wedged into a cityscape-of people in everyday situations. Topix/Mad Dog, Toronto, created the mountain on the move. Copywriter: Leticia Martin. Art director: Scott English.
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