The moment after a gift is opened is captured in magazine and transit ads for RedEnvelope, an online luxury gift retailer (redenvelope.com). The work features the flap of a red envelope, a gift-giving symbol in Asian cultures. The campaign from Leagas Delaney, San Francisco, is running in December issues of 20 magazines. Transit is running in 11 cities nationwide. Copywriter: Matt Rivitz. Art director: Steve Mapp.