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Fount of life:

Published on .

Euro RSCG BETC, Paris, choreographed an elaborate water ballet reminiscent of Esther Williams and performed entirely by senior citizens in sequin swimsuits to emphasize that Evian mineral water is a source of youth. An earlier spot, also from France, featured swimming babies. Copywriter: Valerie Chidlovsky. Art director: Agnes Cavard.
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