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Published on .

Being unique itself, at least in shape, Post Honeycomb is a model for tweens who dare to be different. At least Kraft Foods hopes that's the case as it tries to relate to the new demo for the cereal brand via a print campaign breaking in April and May magazines such as Teen People. Ogilvy & Mather, Los Angeles, handles. Copywriter: Bill Ford. Art director: Damian Fulton
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