An "ad exec" catches a nap at the airport in one of a series of print ads for online retailer eBags. San Francisco agency Collaborate also used graphics depicting a computer's menu selections. The campaign, tagged "What's your bag?" is running in newspapers such as USA Today and in in-flight and travel magazines. A TV spot features the briefcase of director Francis Ford Coppola. Copywriter: Robin Raj. Art director: Kurt Lighthouse.