Heineken USA reveals its own theory on the ascent of man in a humorous spot titled "The Theory of Beervolution." The male of the species develops along with his taste in beer, and Heineken, of course, stands atop the evolutionary ladder. The :30 is one of three in a campaign that unabashedly targets 18-to-34-year-old guys. Other commercials deal with "The Premature Pour" and male bonding. The ads are tagged "It's all about the beer." Lowe
Lintas & Partners Worldwide, New York, handles. Copywriter: Kevin McKeon. Art director: Simon Bowden.