×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HIP BURGER:

Published on .

In its first advertising for newly acquired Morningstar Farms, Kellogg Co. harks back to the groovy '60s to tap into the hippie side of vegetarianism. The print and outdoor ads from Black Pencil, Chicago, focus on tasty ingredients consumers will dig. Copy says: "Our sun-ripened vegetables and a groovy blend of seasonings give you a bolder veggie burger to love." Copywriter: Chris Haxager. Art director: Charlie Schreck.
In this article:
Most Popular