The viewer follows a man through a hotel in a high-speed, videogame-like chase, with seemingly fatal results for the pursuer, in two Canadian spots promoting the opening of Playdium Toronto. The titles of the commercials -- "Truck" and "Fall" -- indicate the fate of the pursuer. TBWA/Chiat/Day
, Toronto, created the live-action :30s for the new interactive entertainment center of Playdium Entertainment Corp. Topix/Mad Dog provided the special effects. Copywriters: Aubrey, Singer, Joe Musicco. Art director: Nathan Monteith.