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Published on .

A car punches through the flames of a hellish landscape in a commercial for new Pennzoil Synthetic motor oil. In the spot that GSD&M, Austin, Texas, created for Pennzoil-Quaker State Co. (see earlier story on Page 17), the narrator flatly states: "You drive the way you drive. That's just the way it is." The advertising encourages motorists to change their oil, not the way they drive. Copywriter: Clay Hudson. Art director: Tim Sabo.
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