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I DO (CLIMB):

Published on .

Newlyweds have passion -- for the outdoors -- in a national magazine ad breaking in November for REI.com. It's the first advertising for the outfitter's e-tail site from Seattle agency Copacino. Copywriter: Ben Steele. Art director: Jerry Kopec. The agency won the account about six weeks ago. REI.com previously handled creative in-house, and DDB Worldwide handled media.
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