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Fashion photographer Steven Meisel takes black-and-white shots to the max in a campaign for Max Mara's 50th annual fall collection. The $3 million campaign, from Dente & Cristina, New York, will break in August in fashion and lifestyle publications such as Elle, In Style, Vogue and W and on outdoor ads on buses and billboards. Art director: Barbara Dente. Copywriter: Donna Cristina.
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