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"Vespa. The fun and only," reads the headline on this print ad for Piaggio USA's Vespa scooter, which started selling in the U.S. again last fall (after an eight-year intermission). The ads, from DePlano Group, New York, arrive in June regional magazines, including Hamptons, Gotham and Ocean Drive. The buy continues into September. Art director: Herman Castaneda. Copywriter: Nick Shearer.
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