Good grief! MetLife gets a new warm fuzzy look, but keeps Snoopy as its spokespooch in a $25 million campaign tagged "have you met life today?" The effort was created by WPP Group's Y&R
Advertising, New York, with assistance from BrightHouse, Atlanta, the brand consultancy Met Life hired last year. Art directors: Patrick Sean Flaherty and Cynthia Hurley. Copywriter: Michelle Paccione.