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Image of the week

Published on .

Good grief! MetLife gets a new warm fuzzy look, but keeps Snoopy as its spokespooch in a $25 million campaign tagged "have you met life today?" The effort was created by WPP Group's Y&R Advertising, New York, with assistance from BrightHouse, Atlanta, the brand consultancy Met Life hired last year. Art directors: Patrick Sean Flaherty and Cynthia Hurley. Copywriter: Michelle Paccione.
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