Photographer Albert Watson captures an urban nomad in New York City in the newest round of "Lost" campaigns for Levi Strauss & Co.'s Silvertab brand. Print ads in March and April issues of titles including FHM, Jane and Maxim accompany an in-store and online campaign. Agency is TBWA/Chiat/Day
, San Francisco. Art director: Stephen Wille at Cyclops, New York. Copywriter for online: Krissy Morrison.