×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Image of the week

Published on .

Kraft Foods' Altoids is promoting its new Love Tin filled with round and heart-shaped peppermints. The marketer is promoting the heart-shaped tin with a flirtatious print campaign aimed at young, urban hipsters. Bcom3 Group's Leo Burnett USA, Chicago, created bar cards and newspaper inserts based on the pop-out valentines like the ones people sent in grade school-only with racier, adult themes. The inserts are running in alternative newsweeklies, including The Onion, The Chicago Reader and the Village Voice. Copywriter: Tom Wilson. Art director: Nick Fantel.
In this article:
Most Popular