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Kraft Foods' Altoids is promoting its new Love Tin filled with round and heart-shaped peppermints. The marketer is promoting the heart-shaped tin with a flirtatious print campaign aimed at young, urban hipsters. Bcom3 Group's Leo Burnett USA, Chicago, created bar cards and newspaper inserts based on the pop-out valentines like the ones people sent in grade school-only with racier, adult themes. The inserts are running in alternative newsweeklies, including The Onion, The Chicago Reader and the Village Voice. Copywriter: Tom Wilson. Art director: Nick Fantel.
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