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In ongoing effort to speak volumes about its Tabasco brand's benefits without using words, McIlhenny Co. has hit the bottle. The burned and destroyed ship inside the Tabasco bottle, which debuts in Rolling Stone this month, fits within McIlhenny's ongoing national campaign from DDB Worldwide, Dallas. With images such as an exploding mosquito, the campaign seeks to present the hot and spicy attributes of the sauce to its audience in a unique way. Art directors: Matt Spett and Marco Ceo.
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