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Crunch Fitness' print campaign from Dimassimo Brand Advertising, New York, asks clients to "go to the gym . . . but relax." Seen on billboards, T-shirts, posters and postcards, one of the edgy and funny ads shows feet with toes hopelessly entangled. Tagline: "Flexible." Art Director: Sandra Scher. Copywriter: Phil Gable.
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