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De Beers Consolidated Mines steps out with a new print campaign for its Diamond Line Bracelet. Spreads feature a fashionably dressed woman, wearing the bracelet, on one side of the ad and a close-up of the jewelry on the other. For the first time, the De Beers ads are not connected with a holiday, event or occasion. J. Walter Thompson USA, New York, handles. Copywriters: Erik Izo, Karen Miksche. Art director: Naomi Taubleb.
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