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An 80-foot racing yacht plies San Francisco Bay, advertising media company The Deal. Splashed across the craft are The Deal's new tagline, "Welcome to the Deal economy," and the new corporate logo. The company publishes a business newspaper titled The Daily Deal, and on Nov. 1 launches TheDeal.com Web site. M&C Saatchi, New York, handles. Copywriter: Jamie Howard. Art director: Mark Driscoll.
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