"If it's important to you, save it with us," Quantum says in a new corporate branding campaign created by GMO/Hill, Holliday, San Francisco. In one ad (above) for the marketer of desktop hard drives, the material to be stored includes info on "blue chip stocks," Manhattan real estate," "18th century antiques" and "pool boys' pager numbers." Another ad features a pair of aliens whose files include "Gore/Bush commercials" and "Earth invasion plans." Copywriter: Alex Grossman. Art director: Tony Johnson.