Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

image of the week:

Published on .

An electronics-obsessed guy has Sherpas lug his DVD equipment to the mountaintop in a new print ad from Pioneer Electronics USA. Another ad in the series, themed "Everything else comes second," shows an electronics fanatic in a burning building pushing his projection TV into a waiting net held by firefighters. BBDO West, San Francisco, handles. Art directors: Rickie Daghlain, Steve Howard.
Most Popular
In this article: