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image of the week:

Published on .

An electronics-obsessed guy has Sherpas lug his DVD equipment to the mountaintop in a new print ad from Pioneer Electronics USA. Another ad in the series, themed "Everything else comes second," shows an electronics fanatic in a burning building pushing his projection TV into a waiting net held by firefighters. BBDO West, San Francisco, handles. Art directors: Rickie Daghlain, Steve Howard.
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