Anti-burger cows join donkeys and elephants on the political landscape as fast-feeder Chick-fil-A uses the election year to inspire its summer promotion. Its "Eat Mor Chikin" Cows have formed the Self-Preservation Party, with a platform of "Vote Chikin. It's Not Right Wing or Left." The promotion includes an in-store game offering free menu items and merchandise. Richards Group, Dallas, debuted the cows in 1995. Cohn & Wolfe, Atlanta, pitched in on the promotion.