image of the week:

Published on .

Most Popular
PhotoWorks reinvents itself from a mail-in photo processor to an online photo service in a print and TV effort. Bozell, Seattle, created the $10 million campaign, themed "Picture what's next." One spread (above) offers the consumer a free private page for pictures on the PhotoWorks.com site, a welcome feature in case the original photo disappears. Copywriter: Mary Knight. Art director: Tom Scherer.
In this article: