The Maytag repairman has a head for ClimateZone refrigerator technology in a print campaign from Maytag Co. Each ad is headlined with a humorous, long URL like www.keepyourhead3dayslonger.com. Type them in and you arrive at the maytag.com site. Leo Burnett
USA, Chicago, handles. Copywriter: Hunt Baldwin. Art director: Willie Cannon.