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Hard Candy teamed with fashion photographer David LaChappelle to promote Caffeine Lipsticks, a new line of coffee-flavor lip colors. The ads, created in-house, are tagged "Wake up and smell the lipstick"; they break in May fashion magazines. Copywriters: Dineh Mohajer, Merritt Meade. Art directors: David LaChappelle, Dineh Mohajer, Ben Einstein, Paul McMenamin.
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