The U.S. Mint is "Changing the face of money" in a $40 million to $50 million campaign backing the new Golden Dollar. A hip George Washington -- with a face inspired by the dollar bill -- emphasizes everyday uses for the coin in the humorous print, TV and outdoor campaign from Dan Rosenthal Co., Washington. One ad shows George as a boxer, with the headline "Toughest one around." Copywriter: Ann Titus. Art director: Dianne Fiumara.