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Published on .

If you don't know this man or why his hand is heavy with a half-dozen NBA championship rings, then get to your local basketball playground to have someone spell it out for you. Michael Jordan, his jewelry and a pair of shoes occupy a spread from Nike that launches the 15th version of the Air Jordan basketball shoe, called Air Jordan XV. The only copy Wieden & Kennedy, Portland, Ore., put in the ad -- on the right side of the spread, under a pair of shoes -- is "12.11.99," the date the shoes went on sale.
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