In what may be the antithesis of global advertising, Murphy's Ireland is running a campaign through yearend only in the brewer's home county of Cork. The poster push from Bartle Bogle Hegarty
, London, superimposes pints of Murphy's onto various snapshots, including an ad titled "Wedding." Only copy in the ads: "In Cork we always drink Murphy's." MediaCom
, Dublin, handles media. Copywriter: Matthew Saunby. Art director: Adam Chiappe.