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Published on .

In what may be the antithesis of global advertising, Murphy's Ireland is running a campaign through yearend only in the brewer's home county of Cork. The poster push from Bartle Bogle Hegarty, London, superimposes pints of Murphy's onto various snapshots, including an ad titled "Wedding." Only copy in the ads: "In Cork we always drink Murphy's." MediaCom, Dublin, handles media. Copywriter: Matthew Saunby. Art director: Adam Chiappe.
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