Delta Air Lines sticks with a luggage tag as the icon in its new campaign from Bcom3 Group's Leo Burnett USA, Chicago, where it reads "person to person." Art director: Jim Furrh. Copywriter: Todd Lohrenz.
"THE GREAT AMERICAN GET-TOGETHER"
American Airlines uses its name to its advantage as it seeks to boost travel during the next month and a half. In the campaign from Interpublic Group of Cos.' Temerlin McClain, Irving, Texas, the carrier promotes "The Great American Get-Together" sale. Art director: Randall Montgomery. Copywriter: Mike Allen.
"WE ARE UNITED"
United Airlines may have hit the perfect patriotic tagline with the double entendre "We are United" in its postSept. 11 effort from Publicis Groupe's Fallon, Minneapolis. The TV spots used employees speaking their mind about the state of the industry and then inviting travelers to jump on board. Each ad ended with the employee - the flight attendant, the ground-crew member, etc. - uttering the statement "We are United" in a tone that made it appear as if they were referring to the United States even more than the carrier. Art director: Steve Driggs. Copywriter: Bob Moore.
"WORK HARD. FLY RIGHT"
Continental Airlines tries to hit a home run in a recent ad by linking with a winner - well, sort of. The airline is a sponsor of the New York Yankees, who came within an inning of winning the World Series. Another ad from Bcom3 Group's N.W. Ayer, New York, acknowledges Sept. 11 has changed air travel and so much more, but Continental is still working hard to allow customers to "Fly Right." The airline has added a memorial ribbon to its other ad symbol: a globe. Art director: Tom Tarulli. Copywriter: Jeff Seide.