Play that funky music, white boy: St. Louis- based Core created a series of ads capturing the emotional joy of playing an Epiphone guitar. The ads are running as both out-of-home posters and spreads in music and youth-oriented lifestyle publications. Copywriter: Wade Paschall. Art director: Eric Tilford.
With public-health statistics showing that HIV infection is on the rise in Washington state, DDB, Seattle, has produced a print campaign for Lifelong AIDS Alliance, a Seattle-based volunteer group that assists those living with HIV and AIDS. The ads ran in local publications, as well as transit and out-of-home media. Copywriter: Eric Gutierrez. Art director: Randy Gerda.
Welcome to Truck-ville, lorded over by its mayor, Chrysler Group's beefed-up Dodge Ram pick-up. Breaking last week, this fast-paced, monochromatic spot from PentaMark, Troy, Mich., introduces the 2002 model and features the music of rock masters Aerosmith. Copywriter: Craig Macintosh. Art director: Larry Donabedian.