Images of the week

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An almost-abstract feel characterizes a new spot for Mercedes-Benz USA and its redesigned M-Class sport utility. Created by Merkley Newman Harty, New York, the spot, which broke the week of Sept. 17, tries to capture the drama of engineers putting the vehicle through rigorous tests. Creative directors: Andy Hirsch and Randy Saitta.

Play that funky music, white boy: St. Louis- based Core created a series of ads capturing the emotional joy of playing an Epiphone guitar. The ads are running as both out-of-home posters and spreads in music and youth-oriented lifestyle publications. Copywriter: Wade Paschall. Art director: Eric Tilford.

With public-health statistics showing that HIV infection is on the rise in Washington state, DDB, Seattle, has produced a print campaign for Lifelong AIDS Alliance, a Seattle-based volunteer group that assists those living with HIV and AIDS. The ads ran in local publications, as well as transit and out-of-home media. Copywriter: Eric Gutierrez. Art director: Randy Gerda.

Welcome to Truck-ville, lorded over by its mayor, Chrysler Group's beefed-up Dodge Ram pick-up. Breaking last week, this fast-paced, monochromatic spot from PentaMark, Troy, Mich., introduces the 2002 model and features the music of rock masters Aerosmith. Copywriter: Craig Macintosh. Art director: Larry Donabedian.

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