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JEER 'LEADER:

Published on .

The insufferably perky, self-proclaimed "office cheerleader" has a tough time improving the work environment in a commercial for betterbricks.com, a site that instead promotes the use of energy-efficient building materials for making the workplace more productive. Betterbricks is a project of the Northwest Energy Efficiency Alliance, a consortium of utilities. The campaign from Cole & Weber, Portland, Ore., is airing in Idaho, Montana, Oregon and Washington. Copywriter: Holly Menges. Art director: Kathy Vinceri.
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