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KILLER RESULTS:

Published on .

A pair of lethally covetous fortysomething siblings try to get rid of mom in a humorous campaign for ReliaStar Financial Corp. In one commercial, they release a vicious dog in their mother's house as they dream of inheriting her ReliaStar investments. The pit bull, however, ends up sporting a sweater knit by mom. Clarity Coverdale Fury, Minneapolis, created the national campaign, titled "Enviable Portfolio." Copywriter: Michael Atkinson. Art director: Jac Coverdale.
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