Christiania hopes to set itself apart in the high-priced vodka category with an ad by Submarine, New York. The $2 million effort broke in November issues of Gotham, The New York Observer, Ocean Drive and Paper. The marketer is Nordic Beverage USA Ltd. Art director and copywriter: Don Braun.
French director Luc Besson gives the Brothers Grimm a Freudian look in a spot for Chanel No. 5 fragrance, created in-house. In this version, Little Red Riding Hood breaks into a museum, escapes a pack of guard wolves and flees into the Parisian night. Art director: Jacques Helleu.