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XM Satellite Radio is counting on its $100 million "Radio to the Power of X" campaign, from Omnicom Group's TBWA Chiat/Day, Playa del Rey Calif., to land its space-age radio service on earth. The first spot features B.B. King, David Bowie and Snoop Dogg, with the voice-over "It's here. XM Satellite Radio. Beyond AM. Beyond FM. Radio to the Power of X." Copywriter: Brett Craig. Art director: Bill Kauker.
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