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Truth, a national teen anti-smoking campaign from the American Legacy Foundation paid for with money from a settlement between 46 states and the tobacco industry, played an April Fool's trick on the tobacco industry. The spot from Havas Advertising's Arnold Worldwide, Boston, aired March 31 and April 1, depicting a fictional tobacco-industry executive announcing a cigarette recall-until the companies can offer a cigarette with no health risks. The spot aired on network and cable stations and appeared on (www.thetruth.com). Art Director: Lee Einhorn. Copywriters: Bill Hollister, Ari Merkin.
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