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A yoga practitioner goes to new heights in Avia's latest print campaign from Kovel/Fuller, Culver City, Calif. Targeted to 18- to 30-year-old women, the campaign portrays Avia clothing as stylish yet providing the same comfort as athletic products using technologically advanced designs. Copywriter: Jay Longshore. Art directors: Stacy Longstreet and Jessamine Tepper.
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