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Published on .

Sneaker smackdown: Wieden & Kennedy, Amsterdam, launches Nike's high-tech Shox shoe line this month in Europe with a Nike version of the popular MTV show "Celebrity Deathmatch." Nike's fictional "Athlete Armageddon" pits clay figures of Nike athletes like basketball player Vince Carter of the Toronto Raptors and track star Maurice Greene against each other in a cartoonish fight to the finish. Copywriter: Glenn Cole. Art director: Paul Shearer.
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