Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

What recession? Not on Rodeo Drive, dahling. Bijan Fragrances breaks a $5 million print campaign to launch its latest, Bijan with a Twist. The fragrance premieres at Bergdorf Goodman this month and internationally over the next six months; a male version will launch in fall. The ad, created in-house, breaks in February issues of fashion and lifestyle magazines including Elle, Vanity Fair, InStyle and Talk. Art director: Cynthia Miller. Copywriter: Brett Neubig.
Most Popular
In this article: