FMC Corp. captures the root of the matter in a spot for Capture, an insecticide. "Why don't we give our corn to the rootworm?" asks a voiceover. "Well, why don't we give our ice cream to the flies? Our sidewalk to the gum? Why don't we just give our planet to the apes?" Directed by Stacy Wall of Hungry Man in New York. Copywriter: Josh Gold; Art Director: Cliff Sorah, at Martin Agency
, Richmond, Va.