×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Language lesson:

Published on .

Arnold Schwarzenegger tries a daring rescue of a bound man suspended upside down above sticks of dynamite until he discovers that the prisoner can't speak English or Spanish and abandons him to the lit dynamite. The spot by Giovanni/FCB, Rio de Janeiro, is for CCCA, a language school in Brazil. Copywriter: Edilson Xavier. Art director: Cristina Amorim.
In this article:
Most Popular