Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The winner of Lexus' online contest to develop a national TV spot for the all-new IS 300 sports sedan (AA, June 26) is Nick Seraceno, 18, of Bend, Ore. He created this simple commercial showing the car parked in front of a background of clouds. The only sound is the wind. The super says "Bored?" then "You obviously haven't driven it yet." The luxury division of Toyota Motor Sales USA ran the spot only once, June 29 on ABC's "Who Wants to Be a Millionaire."
Most Popular
In this article: