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LIFT-UPPING:

Published on .

The shoe is full of helium and so are the basketball players pitching it in a spot introducing Converse's All Star He:01. The players talk about their sport in the kind of high-pitched voices that indicate they've taken a hit off a helium tank. The spot from Arnold Communications, Boston, includes the Converse tag "Stay true." Copywriter: John Simpson. Art director: Wade Devers.
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