Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Imagine discovering Bob "Newlywed Game" Eubanks in your trunk. A motorist, unable to find a radio station that's doesn't feature the insistent host of "Instant Powerball, the TV Game Show," realizes it's not the radio at all. He stops and finds Mr. Eubanks in the trunk, then finally agrees to play Power Ball. Doe-Anderson, Louisville, Ky., created the spot for the Kentucky Lottery. Copywriter: Hilary Braun. Art director: Christian Urton.
Most Popular
In this article: