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MARKING NEW YEAR:

Published on .

J.C. Penney Co. celebrates the Year of the Dragon, which begins Feb. 5, with a special poster promotion and baby clothing and furniture sale. A newspaper ad (above) displays the poster. Radio support also breaks today reaching Chinese and Vietnamese communities in California. Intertrend, Torrance, Calif., the retailer's Asian-American agency, handles. Copywriter: Stephanie Pao. Art director: Qing Nian Tang.
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