The civilizing effect of the right light is evident in a :30 for Sylvania bulbs. The spot starts with moths flitting around a porch light. The bulb is changed to a Sylvania, and two insects return, transformed. A male extends an "arm" to the female and they dance; then more moths arrive and waltz around the light. The commercial's title: "Moth Ball." Mullen
, Wenham, Mass., created the ad, tagged "Change the light, change the mood," for Osram Sylvania. Blue Sky Studios, Harrison, N.Y., handled the effects. Copywriter: Jim Garaventi. Art director: Greg Bokor.