A family swims with perfidious penguins in a Canadian :30 backing the Visa Gold card. The frolicking birds are only a ruse for the one sneaking onto the beach; the humans bid goodbye as the penguins depart, not realizing the one on shore has snatched the family's Visa card. That culprit pops out of the water with the card in its beak, and the tag "All you need" appears. Leo Burnett
Co., Toronto, created the campaign for Visa Canada Association. Topix/Mad Dog handled the effects, enlisting both puppets and real penguins. Copywriter: Patrick Doyle. Art director: Kerry Reynolds.