Keds has re-engineered its classic Champion Oxford and introduced the Champion 2K. The company celebrates with the launch of a new spring campaign that elevates the shoe to icon status. Tagline: "hello again." The multi-million dollar advertising effort will break next month with :15 television spots and a print campaign from Toth Design & Advertising, New York, running in February and March issues of Glamour, InStyle, Southern Living, Redbook and O, The Oprah Magazine. Copywriter and creative director: Joanne Reeves.