SCIENTIFIC LAVATORY:

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Science filters down to everyday life in a campaign for the new, larger Science Museum of Minnesota. Instead of the traditional "His" and "Hers," a pair of bathroom towels in one ad are monogram-med with "xx" and "xy," the gender chromosome symbols. Gabriel Diericks Razidlo, Minneapolis, handles. Copywriter: Doug deGrood. Art director: Matt Johanning.
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